Event Spotlight: Internet Zero to Rock Star Shero
If you didn’t think Google+ alone could make you a household name, think again. Singer songwriter Daria Musk went from internet zero to rock star Shero in the span of a 6.5 hour online concert. To...
View ArticleThe Three Minute Reboot
(A guest blog by our friends at Breathe Repeat) You’ve been working your ass off, and now you’re heading into Social Media Week. It doesn’t look like you’ll be getting R and R anytime soon. Instead of...
View ArticleBest in Show: LiveWorld at SMW NYC
With only a few weeks until Social Media Week New York, we are daydreaming constantly about one thing: the opening party. Our partner LiveWorld, a user content management company and trusted partner...
View Article5 Minutes With LiveWorld
Photo: LiveWorld CEO, Peter Friedman Our NYC Opening Party Supporting Sponsor and Event Host, we sat down with LiveWorld to talk all things social media. A user content management company, LiveWorld...
View Article5 Minutes With Gregory Galant
Advisory Board Member and cofounder and CEO of Sawhorse Media, Greg Galant, talks Seinfeld, SMW parties and the necessary nature of GIFs: 1. What is your or your organization’s greatest success with...
View ArticleOgilvy Returns to SMW NYC, Hosts Master Class and Events
Photo courtesy of Social@Ogilvy We are thrilled to have advertising behemoth Ogilvy & Mather join us again this year as an NYC Supporting Sponsor. Their thought leadership in social media can best...
View Article5 Minutes With Steve Schlafman
Social Media Week Advisor Steve Schlafman is a Principal at Lerer Ventures. He sat down with us to talk Vine, Louis CK and a love for SMW Founder Toby Daniels. 1. What is your or your organization’s...
View Article5 Minutes With Colin Nagy
Advisory Board Member, Colin Nagy, is the Executive Director of earned and social mediaThe Barbarian Group. We asked him about the future of social, his interest in SMW and a few other questions....
View Article5 Minutes With MKG’s Dave Brown
MKG creates experiential programs that connect trendsetting consumers, influencers and the media to brands. They exist to engage, entertain and brighten people’s lives through the experiences they...
View ArticleBuzzFeed & Entrinsic Create the Ultimate SMW Videos
One of our FAVORITE things about Social Media Week is all of the incredible content created around it. Memes, GIFs, photos — you name it. This year, both BuzzFeed and Entrinsic’s Eli Singer, went...
View ArticleAttendee Spotlight: Shirley Yang, Director, Social Strategy & Product at...
With a passion for emerging technology, mobile and social media, Social Media Week attendees always strive to understand and share what’s next. This February, we’re excited to explore “Upwardly Mobile:...
View ArticleAttendee Spotlight: Clay Hebert, Founder of Crowdfunding Hacks, Shares His...
With a passion for emerging technology, mobile and social media, Social Media Week attendees always strive to understand and share what’s next. This February, we’re excited to explore “Upwardly Mobile:...
View ArticleBecome A Cult Brand With These #SMWNYC Sessions
Today’s wave of cult brands – Uber, Warby Parker, SoulCycle, Tinder – are using the basic principles of branding and taking it to the next level by creating on-demand apps, social followings and...
View ArticleThe Easiest Way to Get More Video Clicks
Let’s just say I’ve been a fan of Vimeo since way back when. In my film school days, Vimeo was where all the cool kids were, and I’m here to confirm—they are still there. With 170 million global...
View ArticleBuzzFeed’s Advice For Creating Emotional Bonds to Video Content
“Content is King, Distribution is Queen, and she wears the pants.” One phrase that resonated with many attendees during John Perelman’s session. Perelman, the Vice President of Buzzfeed Motion...
View ArticleLabels Are Out, Emotions Are In: Tapping Millennial FOMO
Millennials. I learn something new about this group everyday, and you would think I’d be an expert considering I am one of them. Yet, each time I sit through a talk on Millennials, I’m surprised by how...
View ArticleTimeOut Maps Out Their Strategy For Multi-Platform Success
In Time Out’s Print to Digital Evolution Towards Creating an Interconnected Community, TimeOut’s Roman Tagoe, Head of Digital Content, and Terri White, Editor in Chief, hosted a masterclass targeted to...
View ArticleData, What’s Your Story?
On Tuesday, the “Leading With Facts! Using Data To Build Your Story” panel at New York’s Social Media Week brought together an all-star, all-female team of marketers to shed light on how companies and...
View Article6 Reasons You Play To Win The (Social) Game
Trina Albus gave an incredible presentation on where organic and paid social reach currently stands, and how to get the most out of your social efforts. During the one hour presentation Trina...
View ArticleIs Snapchat Right For Your Brand?
I’m obsessed with Snapchat. I check it at least 10 times a day (no exaggeration) to see what my friends, and even certain brands, are up to. But should your brand be on a platform like Snapchat? ICED...
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